Services — 06
Motion & video
Video is the strongest tool for holding attention in a feed where a static image gets a glance at best. That is why we produce motion graphics and video in-house as part of the marketing plan, not as a separate piece — every video starts from an audience, a message and a clear goal.
Overview
What is motion graphics, and when does a brand need it?
Motion graphics is animated design: type, shapes, illustration and data brought to life over time. Unlike filmed video it does not need a location, a cast or a shoot day, which makes it the practical choice when what you need to show is an idea rather than a place.
It earns its place in a few specific situations. When something is hard to explain in a sentence — a process, a product's mechanism, a service with several steps — motion can show the sequence instead of describing it. When a brand needs consistency at volume, a motion system produces dozens of on-brand pieces from the same templates. And when a post needs to survive the scroll, movement in the first second is what buys the next five.
Filmed video does things motion cannot: real people, real places, real products in hand. Most brands need both, which is why we produce and edit both rather than pushing every brief toward the format we prefer.
Audience
Who this is for
- Brands whose social video gets skipped — the content is fine, the first second is not.
- Companies with something complicated to explain — software, fintech, logistics, healthcare, industrial products.
- E-commerce brands needing product video at volume rather than one hero film a year.
- Companies launching a product, a service or a rebrand that needs a launch film.
- Businesses with existing footage that has never been edited into anything usable.
- Agencies and in-house teams needing motion capacity they do not have internally.
Problems
The problems it solves
Scrolled past in one second
Video that opens with a logo or a slow establishing shot loses the audience before the message starts.
An idea that resists explanation
Some products take three paragraphs to describe and fifteen seconds to show.
Video that does not look like the brand
Made by whoever was available, with different type, colour and pacing each time.
Production that cannot keep up
One video a quarter, when the content plan needs several a month.
Footage sitting unused
Shoots that were paid for and never turned into edits — the most common waste we see.
Wrong format for the platform
A landscape film cropped to vertical, with the subject half out of frame and captions cut off.
Scope
What we do
Motion graphics
Animated design for explainers, launches, campaign assets and brand systems.
Explainer videos
Scripted, storyboarded and animated pieces that make a product or process understandable.
Social video and reels
Short-form video built vertically from the start, paced for the feed rather than cropped down to it.
Product video
Motion and filmed product content for e-commerce and launches, produced at usable volume.
Videography
Filmed content — direction, shooting and post — when a brief needs real people and places.
Editing and post
Editing, colour, sound, captions and platform versioning, including work from your own footage.
Brand motion systems
Defined animation behaviour — how the logo moves, how type enters — so every video feels like the same brand.
Process
How we work
- 1
Brief and objective
What the video is for, where it will run and what it should make someone do. Format follows from that.
- 2
Script and concept
Written first. Most weak videos are weak because production started before the idea was settled.
- 3
Storyboard and style
Key frames and visual direction approved before animation begins — the cheapest point to change direction.
- 4
Production
Animation, or the shoot, or both. Voice-over and music selected to match the market and language.
- 5
Edit and review
A first cut with room for one consolidated round of notes, then finishing: colour, sound and captions.
- 6
Delivery and versions
Exports per platform — aspect ratios, lengths and caption burns — so nothing gets cropped badly later.
Deliverables
What you get
- Final video in the formats and aspect ratios each platform needs
- Script, storyboard and approved style frames
- Motion graphics and animated brand elements
- Arabic and English versions, including subtitles and captions
- Voice-over and licensed music where the brief includes them
- Cutdowns and teasers for social from the main piece
- Source and export files on request
Questions
Common questions
What affects the cost of a video?
Mostly: length, whether it is animated or filmed, how much original design or illustration it needs, whether there is a shoot with a crew and location, voice-over, licensed music, and how many language and platform versions you need.
An animated explainer built from existing brand assets and a filmed brand film with a crew are different orders of work. We scope from the brief rather than quoting a fixed rate per minute, because a minute of simple animation and a minute of filmed production are not comparable.
Do you do animation, filming, or both?
Both, and often in the same project. Many of the most effective pieces combine filmed footage with motion graphics — real product or people, with animated type and graphics carrying the explanation.
Can you work with footage we already have?
Yes, and it is frequently the fastest route to something useful. Plenty of companies have paid for shoots that were never edited properly. Editing existing footage, adding motion and versioning it per platform often produces more than commissioning a new shoot.
Do you produce Arabic versions?
Yes — Arabic and English, including Arabic voice-over and subtitles. Arabic on screen needs its own attention: right-to-left type, timing that suits Arabic reading pace, and layouts designed for it rather than an English layout with the text swapped.
How long does a video take?
It depends on length, complexity and whether filming is involved. The stage that most often decides the timeline is approval on script and style frames — once those are settled, production is predictable. We agree the schedule against those milestones rather than a single delivery date.
Can motion graphics work for a small brand?
Yes, and usually better than a big production would. A defined motion system with reusable templates lets a small brand publish consistent video every week, which does more over a year than one expensive film. That system is part of branding and design.
